In recent years, the cannabis industry has witnessed a remarkable transformation, propelled by the legalization of marijuana in numerous regions. According to Future Market Insights, the cannabis beverage market is anticipated to rise from US$ 1,227.3 Million in 2023 to US$ 5,899.5 Million by 2033. This change has not only opened doors for cannabis enthusiasts but has also enticed celebrities to dive into the business and create their cannabis-related brands. One particular area where celebrity involvement has soared is in the realm of cannabis-infused beverages. In this article, we will explore six celebrity-backed cannabis beverage brands that are worth trying, offering consumers a unique blend of star power and a refreshing twist.

Cann

Source: Celebstoner

Cann, a cannabis-infused beverage brand, has captured the attention of both cannabis enthusiasts and wellness enthusiasts. Backed by many celebrities including actress and entrepreneur Gwyneth Paltrow, Cann has gained significant attention in the cannabis beverage market. She says cannabis is the “hero ingredient of the future”. Cann specializes in creating low-dose cannabis-infused tonics, targeting a wide range of consumers looking for a light and social cannabis experience. With flavors like this Grapefruit Rosemary, Blood Orange Cardamom, and Lemon Lavender. The brand's array of flavors, carefully crafted with botanical ingredients, opens up a world of possibilities for those seeking a sophisticated and enjoyable alternative to traditional alcoholic beverages.

Houseplant

Source: Cultmtl

One of the most prominent celebrity-backed cannabis beverage brands, Houseplant, was founded by Canadian actor Seth Rogen and director Evan Goldberg. Known for their comedic talent, Rogen and Goldberg have ventured into the cannabis industry with a focus on creating high-quality, cannabis-infused beverages. Houseplant offers a range of refreshing drinks, including sparkling waters, lemonades, and more, each infused with carefully selected strains of cannabis.

Calexo

Source: Thedieline

Calexo is a cannabis-infused beverage brand backed by renowned DJ and music producer Diplo, along with actor and entrepreneur Pasha Ebrahimi. Calexo stands out for its unique, all-natural cannabis drinks that blend fruit juices, botanicals, and microdoses of THC or CBD. With vibrant flavors like Citrus Rose and Cucumber Citron, Calexo aims to provide a relaxing and uplifting experience to its consumers.

Quatreau

Source: Notable Distinction

Quatreau is a refreshing line of naturally flavored cannabis-infused sparkling water launched by Canopy Growth, a well-renowned cannabis product company, partnering with TV personality and entrepreneur, Martha Stewart for her CBD product line. Each can of Quatreau is unique on its own with its distinct flavors and offers around 20 mg of CBD, zero sugar, zero THC, and very less calories. It is available in various flavors such as cucumber-mint, ginger-lime, passion fruit-guava, and blueberry-acai. Quatreau is a great way for flavourful hydration packed with the benefits of CBD.

Hemp Hydrate

Source: Cannabis Products Insider

Hemp Hydrate, a cannabis-infused beverage brand, has garnered attention in the ever-expanding market of celebrity-backed products. One notable personality behind this brand is none other than Paul Pierce, the former NBA superstar. Renowned for his on-court achievements and now venturing into the cannabis industry, Pierce brings his star power and entrepreneurial spirit to Hemp Hydrate. This unique beverage aims to provide consumers with a refreshing and hydrating experience, enhanced by the natural benefits of hemp-derived compounds. A fusion of wellness and refreshment, let's take a look at what sets Hemp Hydrate apart.

Rebel Coast Winery

Source: Delish

Rebel Coast Winery, founded by Josh Lizotte, brings together the worlds of cannabis and winemaking. Popular among the power players, Rebel Coast’s CBD-infused wines are some of the celebrities’ favorite drinks. Combining their expertise in both industries, Rebel Coast produces alcohol-free, cannabis-infused wines, offering consumers a delightful alternative. From sparkling rosés to Sauvignon Blanc, their wines are crafted to deliver the flavors of traditional wine with the added benefits of cannabis.

With the rise of cannabis legalization, celebrities have enthusiastically joined the cannabis industry by launching their cannabis beverage brands. The six celebrity-backed brands mentioned above, offer a diverse range of cannabis-infused beverages, each with its unique take on flavor, dosage, and experience. Whether you're a cannabis enthusiast or simply curious about this emerging market, these brands present an exciting opportunity to explore the intersection of celebrity culture and cannabis-infused refreshments. Remember to consume responsibly and in compliance with local laws and regulations.

Article By Tushar Anand, Beverage Writer & Sommelier